In this research project, the four pairs (each pair comprising a service design consultancy and an enterprise based on an emerging science or technology) have now started working together. Together they determine how to use the six days' consultancy which the project funding is covering for the service designers to work with the enterprise. It is they who determine what they are trying to achieve, how to make use of the time, undertaking activities they decide on and deciding between themselves where to meet and when.
The Oxford Academy of Documentary Film (OADF) is undertaking the filming (on digital video) making use of their expertise in ethnographic film-making. The brief to OADF is to capture the encounters between pairs, focussing both on what participants say and the artefacts created and used in the service design process.
This footage will be viewed during the summer by the project's lead investigators, with the intention of firstly, using some of it to produce a short film aimed at science and technology entrepreneurs who design and deliver services, and at designers who wish to work for/with them; and secondly, analysing the transcripts from the footage to begin to construct concepts that will answer the project's research questions, which are (again - to save going back to an earlier post):
(1) How do service-based science and technology entrepreneurs’ ideas about the designing of services change once they are exposed to service design thinking and methods?
(2) How do service designers’ ideas about the designing of services change once they are exposed to research by academics involved in relevant fields such as management,
social science and IT?
(3) How do the ideas of social scientists within a business school about the designing of services change once they are exposed to service design thinking and methods?
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