A key part of this project is the setting up, observing and discussion of four pairs working together on an aspect of service design. Each pair consists of (a) a growth-stage enterprise based on emerging science or technology, and (b) a consultancy specialising in service design.
The service design companies will undertake six days' work between February and June for/with their paired enterprise on a project they define and agree together. The role of the academics - who come from a range of backgrounds including management (strategy, operations, innovation studies) and design (interaction design, complexity, architecture) - is to reflect on and give feedback to the pairs as they go through their encounter with each other but not to determine how the pairs should work together. Colleagues leading the project (based at Saïd Business School) will interview the companies and observe the pairs working together. We'll also be videoing some of these encounters.
The PDF document of the scribing (1.4MB) from the project event on January 29th captures the key elements of each company's approach. (Please note: owning to illness, not all the partner companies were able to attend and consequently do not appear in the document.)
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